Online marketers spend a great deal of time trying to find ways to attract surfers to their online assets. There’s a misconception that all you have to do is bring a reader to your site and the money will flow in. Then before long you’ll be taking vacations around the world, buying Lamborghinis, and retiring decades before you normally would. But it’s not normally that simple. It’s time you learn success by optimizing your sales funnel.
If you aren’t familiar with the sales funnel, it’s time you were. It works like this. A sales funnel is really just a map of sales leads.
1. Let’s say you have 1,500 leads to your website 2. You receive 250 click through rate onto your sales page for your product 3. 175 click the “Order Now” button that takes them to your shopping cart 4. 15 complete the checkout and purchase your product
So your sales funnel begins with 1,500 and ends with 15 sales, which is a 1% conversion rate. That’s a basic example but you see how the process works. If you concentrate on bringing new visitors to your site you are actually ignoring the biggest piece of the puzzle.
That’s still not where online marketers make their mistake. It’s easy to get people to buy into the sales funnel concept. Offline sales people have been using it for a very long time. Offline it’s a pretty simple and easy to understand methodology. However, online it’s not the same.
There are some key points you should understand pertaining to online sales funnel:
* There are 7 different kinds of traffic that visit a website * There are numerous behaviors that must be analyzed including * The pages visitors visit * How long the visitor stays * The path they navigate * Their user profile * The connection outcome * The buy outcome
There are a number of ways a visitor can become a customer The key to a successful online sales funnel is not at the keyboard. You’ll want a whiteboard or some familiar tool where you can build your sales funnel plan. Start by listing all the ways a person might funnel into your sight, where they come from, and where they fit into your purchase cycle.
Next identify all the activities they can involve themselves in such as reading your content, viewing social media, or subscribing to your newsletter. Start breaking down the details such as how long they are on the page, where is their entry point, and finally you’ll connect the dots. Only then are you ready to make any changes that are necessary to improve your sell through rate.
