If you run a business, regardless of size, Facebook can be a valuable tool. You can increase your market reach and generate an increase in sales by leveraging Facebook. With all the buzz around Facebook it’s hard to ignore but many have not yet learned how to maximize Facebook. It’s time to learn how to use the Facebook sales funnel, Let’s have a look at those 5 phases.
Phase #1 – Awareness
This is the phase where you will have to invest the most time. Here you will build brand awareness. With the Facebook sales funnel – you want to make Facebook users aware of your products/services and your Facebook presence. You can do this using targeted ads, social graph distribution, and cross promotion.
Phase #2 – Education
For those who are not aware of your products/services you need to educate them on who you are, what it is you sell, who is in your community, why they should join your Facebook page. This is very important to all new visitors.
Phase #3 – Engagement
This is the cornerstone of Facebook and all other social network marketing. Here you will build relationships with fans that strengthen their brand affirmation and their loyalty to you. There are low impact activities where the consumer can engage, such as clicking the “like” button. Medium impact activities include things like commenting on a status, and high impact activities include ongoing conversations, or playing a related game.
Phase #4 – Action
The Facebook sales funnel is about building relationships not clicking through on ads. It’s a more unique approach and potential customers like it because they don’t feel pressured. Most people on your Facebook page are not yet ready to make a purchase, but if you offer a discount they can use later or a sample product you draw them into your sales funnel.
Phase #5 – Repeat Engagement
This is the phase that’s often inadvertently omitted because the business owner is not aware of just how important it is. You need to continue to engage your visitor now that you’ve put your call to action out there. If you do this your business will come out a winner. Your call to action has been subtle and so now you need to build on that.
The Facebook sales funnel is different for each business. It’s also different than many other sales funnels. Take the time to fully understand how the Facebook sales funnel works and how it can benefit you – grow your business and your sales with a solid Facebook sales funnel.
