There is good private label content and then there is great private label content. You can have great! Even if you do not think it is true that Google penalizes for duplicate, you goal is to provide you viewers with content that’s unique and interesting. If you don’t do that then it is you and your site that will suffer.

If you do nothing else, you should rewrite the private label content so that it is your voice that is coming through and making sure that the content is unique will ensure you stay in good books of the search engines. There are all kinds of experts out there who are ready to share with you how your content should be re-written, but if you have at least 50 percent, uniqueness you will be fine.

In addition, if you don’t want to rewrite every private label article you can use them in another way – take the private label article and use it as a jump off point to your own content. Good PLC authors will typically write content based on niche keywords that are profitable and information that people in that niche are actually looking for. Their insight can be extremely useful to you. Let their research work for you – write your blogs based on the information they have provided.

Don’t think of private label content as just good for your site or blogs, because when you string it together it can work great for creating videos, creating podcasts, your email autoresponder course, a free giveaway, or any other way that you entice your readers to join your email list. Of course, you will still want to rewrite the articles, but still a lot cheaper than outsourcing to be written from scratch.

One benefit to videos and podcasts is the text isn’t indexed in these formats so you don’t have to be so concerned about duplicate content, which means you don’t have to spend so much time doing rewrites of your PLC.

The bottom line is that when it comes to private label content the sky is the limit – you can use this content however, you like and it can save you a bundle of cash compared to hiring a writer to create content or tons of time if you are taking on the project yourself. Private label content provides you an excellent jump off point, so make sure you take advantage of it!