One of the most successful ways to make your email marketing successful is to optimize your delivery. One of the first things you should do is to create different groups. That way each group will receive the information that is relevant to them.

For example, let’s say you sell downloadable music, tablets, and laptops. The customer that is interested in downloadable music might not be interested in laptops. By creating groups, you can clearly target your market.

Your goal isn’t to be too aggressive with your selling. What you want to do is allow them the opportunity to both share and digest what it is you have to share. Create four segments and label them:

* Leads
* Customers
* Win-backs
* Newsletters

Set Expectations
Next, you need to set your expectations so you don’t land up annoying those on your email list. The expectations include:
* Why a person should subscribe to your list
* How many emails are you going to send out
* When will they receive these emails
* What are the emails about
* Who is the person or brand that these emails are being sent from? Recommend your subscribers add your email address to their safe list.

When done correctly you reduce the likelihood that someone will be surprised when your email arrives and then unsubscribe from your mailing list.

Respecting Privacy
You must always respect the privacy of your subscribers so that they remain an active subscriber. Be sure to state that you are never going to sell their information a third party. You could even create a full privacy policy so that they knew exactly how you handle their personal information. To comply with Can-Spam laws you must remove anyone that requests to be taken off the list within 10 days of that request.

By taking the time to optimize the way you deliver your email message to your subscribers you increase the likelihood of that subscriber remaining as such, and as a result, you increase your opportunity to turn that subscriber into a paying customer, at some point along the way.

Email marketing is one of the most underutilized marketing tools that are available to business owners. When done correctly it offers a high conversion rate from subscriber to paying customer, so it is definitely worth your time to learn how to carry out email marketing the correct way.